The game appeals to children with its cartoonish style and the lack of “blood” leads parents to think it is not a violent game, therefore, suitable for their children. Fast-paced games like Fortnite can trigger your brain's fight or flight response. Your body starts releasing hormones like adrenaline, and your heart starts racing as you get into the match. Wins trigger your brain's natural reward system, increasing feel-good hormones like dopamine and, overall, making you feel great. Feeling rewarded isn't a problem in itself – after all, why would you play if it isn't fun? But the reward system that gets triggered by a Fortnite win is also involved in addiction. In a study, a neuroscientist found that Fortnite images triggered the dopamine area of the brain at a much greater intensity in a boy who played Fortnite than in another boy who did not play the game.